Competitiveness

Competitiveness

Truly successful organizations make their own rules which others have to follow.

This is why classic management skills are no longer enough. Creative leadership is becoming increasingly important, since it enables managers to inspire and join all the potentials of their organizations. Creative leaders act as virtuoso conductors with their own business tempo. Together with their orchestras they can develop not only the sensibility for timely identification of business opportunities brought by the changes in the volatile business environment, but also the ability to co-create these changes. Conducting one symphony is not enough for them. They want to conduct an entire opus for the audience all over the world. They are aware that immaculate concerts are not only created by the hard practice and perfectly tuned playing of classic repertoires, they require new ways of playing new instruments and new melodies to awaken all senses of the listeners and constantly drive them to new performances. This is why they seek cooperation from the best composers who become a part of the orchestra, creating wonderful music together with the conductor, musicians and the listeners.

Listeners constantly refine and often change their musical tastes. They can choose from an increasing number of orchestras, some of which even make house calls. There are also rising numbers of conductors seeking to become virtuosi and establish the best orchestras with the highest number of listeners all around the world. This is why it is vitally important for individual composers to find and use approaches which will make them virtuosi conducting the business tempo of the future. These approaches, along with the composers and musicians, will provide answers to the question: "How can we train ourselves to quickly adapt to the ever changing and ever more demanding taste of the audience better than other orchestras?"


This book presents two new compositions for managers. It also presents two new ways of creating music and ensuring harmony among musicians. It brings recommendations that management can use to co-create new music trends and directions that composers can use for future musical scores which will attract as many listeners as possible to concert stages all over the world. This is how they will achieve the competitive advantage of their orchestras, and co-create the musical taste of their audience.