Opinions of the book

Why business analysis?
The world is accelerating – time is a scarce resource. Organizations need an efficient tool to help them quickly understand their environment before making decisions. Business analysis provides a disciplined approach to analyzing the organization by answering the critical questions: why does it exist; how does it work; what are its goals and objectives; and how does it accomplish those objectives?
The world is shrinking – competition is everywhere. Business analysis helps organizations plan their strategies within the context of a rapidly evolving marketplace and react effectively to unanticipated changes. Business analysis helps organizations understand how they need to change to better accomplish their goals and to meet new challenges. Business analysis is a powerful tool to help organizations become and remain competitive.
Posted By: Kathleen Barret, President & CEO, IIBA
International Institute of Business Analysis (IIBA®), “Helping Business Do Business Better”,
To thrive in the new global economy requires an extraordinarily different set of business management practices. Rather than command and control, we must be able to capitalize on the complexities of a chaotic global economy in crisis. The authors very adeptly describe a systematic framework which provides management with a roadmap to design and develop strategies and tactical initiatives to execute flawlessly; present the case for an influential, talented, and valued business analyst to help steer the course to implement the strategy; and a set of recommendations to build competitive capabilities in organizations.
Posted By: Kitty Hass, PMP
Principal Consultant, Kathleen Hass & Associates, Inc., IIBA Board of Director and Chapter Governance Committee Chair
The ability to predict and appropriately judge future changes is the most important quality of good managers in my opinion. The other core quality of managers is courage. The future belongs to those who have the audacity to take risks. But making business moves is not an easy or light task. It requires a great amount of knowledge, experience and deliberation along with being innovative and responsive. Well-thought-out and efficient actions are crucial in doing business. Markets and customers can change very quickly, but one cannot use spur-of-the-moment ideas to reach good solutions. These require planning, long-term vision, market knowledge and understanding the priorities of customers. It is also important to realize that success does not depend on an individual, but it stems from common effort, knowledge and decisions by the management team and other work teams. A clear strategy leads to solutions which gain and sustain competitive advantage.
Posted By: Žiga Debeljak
Board Member of Gorenje Group
The authors of Future business approaches employ a fresh and different approach to answering the underlying question of strengthening competitiveness in an ever complex business world. They use the model of distinguishing competencies to explain key elements for increasing competitiveness, and at the same time provide clear and interesting answers to questions that business people face regarding their actions in the future. In the last part of the book, they provide an illustration of the answer to the chief dilemma of any manager: How to achieve balance between the time spent searching for future business opportunities as a part of constant competitive struggles, and the time spent ensuring that the company is successfully running its current business operations?
Managers can cope with this tension within the organization by changing the company's strategy and developing a culture of win-win synergies. This book is very useful for businessmen who wish to improve their competitiveness, especially in international markets.
Posted By: Iztok Dolenc
BRINOX, Head of Business Development


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